The questions you answer. The judgement you bring. The details others miss. That is the substance of content worth paying attention to.
We shape it into a clear point of view, then give it a consistent life across your public presence. With your expertise at the centre and your approval built in.
A considered process that brings your expertise into the open — and keeps you in control of how it’s represented.
ONE POINT OF VIEW. MORE WAYS TO EXPRESS IT.↙
THE SPECIALIST’S PERSPECTIVE
Less noise. More meaning.
A point of view worth sharing.
The longer read
The value is in the detail.
The questions you ask. The things you notice. The judgement behind your advice.
That is where distinctive content begins.
IDEA → ARTICLE → SOCIAL↗
Original Ortava editorial concepts. Not client work.
01
Understand the substance.
Your business, your audience, your point of view. We start with what makes your expertise worth listening to.
Business knowledge → Content direction
02
Give it the right expression.
Clear writing and considered visuals turn specialist knowledge into content people can understand. Your approvals keep it accurate and true to your business.
Writing & design → Your approval
03
Make consistency manageable.
A content calendar, scheduled publishing and regular reporting give your presence structure. The level of strategic support grows with your package.
Scheduling → Reporting → Ongoing input
+
You bring the expertise. We manage its expression. You retain the final say.
03 / Experience, with context
Real work. Different demands.
From careful financial communication to recurring training content and consumer advertising. Three examples of the work behind the presentation.
Financial adviceConceptual editorial image Not client photography
01Financial-advice business · Anonymised
Specialist knowledge. Considered expression.
Ongoing content production and distribution for a financial-advice business. Work that calls for care with professional subject matter, sensitive messaging and client approval.
Content & distribution
Content and distribution for a high-trust professional service.
Read the context & contribution
The context
Financial advice depends on trust. Public-facing content needs to be accessible without losing the care, accuracy or nuance of the underlying expertise.
What Ortava did
Producing and distributing content, translating specialist knowledge for a wider audience and working with client approvals around sensitive or regulated subject matter.
Why it matters
Relevant experience for businesses where reputation matters as much as visibility. The client’s factual and compliance checks remain part of the approval process.
First aid & professional trainingConceptual editorial image Not client photography
02Anonymised client
Practical expertise. A recurring presence.
Ongoing social and content management for a first-aid and training business, bringing educational material, course promotion and community content into a consistent publishing rhythm.
Education & consistency
Education, course promotion and audience content, managed consistently.
Read the context & contribution
The context
A professional training business has useful knowledge to share alongside courses to promote. A recurring presence needs a balance of both.
What Ortava did
Educational content, training and course promotion, audience and community content, professional social media management and consistent scheduling.
Why it matters
Experience making practical expertise accessible while sustaining the day-to-day discipline of a managed business presence.
Outdoor training & experiencesConceptual editorial image Not client photography
03South West provider · Anonymised
An early audience. A commercial purpose.
Launch-focused promotion for a South West outdoor training & experiences provider, with early awareness and customer acquisition at the centre of the brief.
Launch & distribution
Practical marketing experience built around introducing an offer to its audience.
Read the context & contribution
The context
An outdoor training and experiences business needed early awareness and customer acquisition as it introduced its offer.
What Ortava did
Launch-focused promotion, distribution and practical marketing activity, including advertising. This is a separate example from the ongoing social and content management described above.
Why it matters
Experience connecting presentation with distribution and a clear commercial purpose: helping an audience discover an offer and take action.
These businesses are presented anonymously. The work described is real; the supporting photography is illustrative.
Consistency is the foundation. Strategy gives it direction. Choose the relationship your business needs, with a clear monthly investment.
Our recommendation for expertise-led businesses
Authority02
Your expertise. Visible authority.
For established businesses ready to make their expertise a consistent part of the conversation. Ongoing strategy and managed delivery across up to five core social platforms, chosen for your audience.
Content strategy and a competitor review put your business’s perspective at the centre of the plan.
02
Expertise that goes further.
An authority content series and article repurposing, adapted for up to five core platforms. LinkedIn profile optimisation helps your professional presence reflect your expertise.
03
A conversation that continues.
A monthly strategy call and enhanced reporting bring regular thought and review to the relationship.
Everything included
The managed foundation:
12 core social content assets per month
Content calendar
Scheduling
Monthly analytics report
One round of revisions
Plus the Authority additions:
Management of up to 5 agreed core social platforms
Content strategy
LinkedIn profile optimisation
Monthly strategy call
Competitor review
Blog/article repurposing
Authority content series
Enhanced reporting
03 / YOUR EXTERNAL CONTENT FUNCTION
Your expertise. Captured. Developed. Put to work.
Conceptual imagery · Not a client recording
For a business with more to say
Growth
£2,995 / month
An external content and authority function, built around your business. Everything in Authority, with more expert voices, more production and comprehensive distribution across the channels that serve your business.
Get closer to the expertise.
A monthly 45-minute interview and thought-leadership support for up to two key people bring more of your knowledge into the content.
Build a richer body of content.
Up to 16 premium core assets each month, including up to four short-form video edits. Adapted and distributed across all commercially relevant supported platforms.
Look beyond the calendar.
Proactive opportunity planning, deeper competitor and content-gap analysis, and recommendations from performance analysis.
Keep the bigger picture in view.
Priority turnaround and a quarterly strategic review of your positioning, content direction and next-quarter roadmap.
Channel choice follows opportunity. Growth goes beyond Authority’s five-platform scope. We manage all commercially relevant channels supported by our workflow, without an arbitrary small cap. Every platform still needs a clear reason to be there.
Explore the full Growth scope
Includes all Authority services, with a larger core production allowance and comprehensive relevant platform coverage:
Up to 16 premium core content assets per month
Up to 4 short-form video edits within those 16 assets
Comprehensive management and distribution across all commercially relevant supported social platforms
Enhanced performance analysis with proactive recommendations
Quarterly strategic review: positioning, content direction and next-quarter roadmap
The 16 core assets replace the 12-item allowance in Authority. Video edits count within both the four-edit and 16-asset limits, including edits developed from an existing content idea. Cross-platform placements do not each use another core asset. We agree channels, inputs and approvals before work begins.
We keep you consistently professional. For smaller businesses and straightforward needs: reliable content planning, creation and publishing across up to two agreed social platforms, chosen for your audience.
Choose Authority for up to five core platforms, deeper strategy, expert repurposing and an authority-building content series.
From LinkedIn and Instagram to YouTube and emerging networks, we choose platforms for the people you need to reach. Your core content is adapted for the agreed channels, with planning, publishing and reporting managed together.
LinkedIn
Facebook
Instagram
TikTok
Threads
X
Pinterest
YouTube
Bluesky
Monthly allowances count core content assets, not every placement. Cross-platform adaptation and distribution are included; this does not mean separate bespoke creative for every channel every day. Formats and available features vary by platform and account.
No VAT is currently charged. All prices are monthly.
Your expertise and perspective should lead the content. Understanding your business, adapting the tone to your audience and working with your approvals are central to the approach. The aim is to make your knowledge accessible while keeping it recognisably yours.
How much time will our team need to give?
You bring the specialist knowledge and approve the content. Ortava manages the planning, writing, visuals and scheduling within your package. We’ll discuss the right way to gather your input and agree an approval process before work begins.
Can you work with sensitive or regulated subject matter?
Ortava has experience adapting content for financial services and other high-trust audiences. You retain approval over factual, sensitive and regulated content. Your relevant internal checks remain part of that process; content support does not replace your compliance responsibilities.
Which platforms do you manage?
Essentials covers up to two agreed social platforms; Authority covers up to five core platforms. Growth includes comprehensive management and distribution across all commercially relevant channels supported by our Metricool workflow, without an arbitrary small platform cap. Options include LinkedIn, Facebook, Instagram, TikTok, Threads, X, Pinterest, YouTube and Bluesky. We agree the right mix for your audience, with formats and features subject to platform and account support.
Does publishing on several channels use up the content allowance?
No. The monthly allowance counts core production assets, not each cross-platform placement. We adapt and distribute that content across the agreed channels. Essentials and Authority include 12 core social content assets; Growth includes up to 16 premium core assets, with up to four short-form video edits within that total. A new video edit still counts within those limits, even when based on an existing idea. The service does not promise separate bespoke creative for every network every day.
Which package should we choose?
Essentials suits straightforward needs across up to two platforms. Authority is our recommendation for most established expertise-led businesses: up to five core platforms with content strategy, LinkedIn profile optimisation, repurposing and an authority content series. Growth is the more embedded content function, adding comprehensive relevant distribution, expert interviews, thought-leadership support for up to two key people, more core content with video edits, proactive planning and quarterly strategic reviews.
